Winter will eventually pass, and spring is sure to come
November 27, 2020
At present, the "new crown epidemic" is basically under control in China, but
The epidemic is spreading internationally. At present, there are more than 200 countries and regions around the world that have already experienced epidemics, with more than 800,000 confirmed cases, and the epidemic is rising at an exponential rate. Under the major public health incident of "new crown pneumonia", what is the impact of the "orderly resumption of work and production" of enterprises? How can foreign trade continue to develop under the epidemic? How will the market trend in 2020? On April 1, SouFun reporters made a special trip to Yuhuan Island to interview Managing Director Lin Hailin.
Picture: Managing Director Mr. Lin answered questions from SouFun reporters on the epidemic, business, and market trends.
Generally speaking, in the valve and HVAC industry, the peak sales seasons are in March and April. For this year, due to the impact of the epidemic, the first quarter has almost stagnated. Production restarted in mid-March, and business partners began to replenish goods one after another. We expect the short-term decline in the first half of the year is inevitable, but for this industry, demand will be suspended and delayed, but it will not disappear. Judging from the current epidemic situation, starting in late March, the domestic epidemic situation has been basically contained. The blockades have been lifted across the country. Measures to promote market circulation and consumption promotion will continue to be introduced.Consumer demand that was suppressed at the beginning of the year will be released. Internationally, the epidemic situation in East Asian countries is basically under control, but the epidemic situation in Europe, America and the Middle East is spreading rapidly. At present, although goods and trade have not been affected for the time being, the flow of people and consumption have almost stagnated. How will this situation continue? When and to what extent is now more difficult to tell, this has a huge impact on companies with foreign trade business.
Picture: The epidemic has spread to Chile, a South American country. The streets are sparsely populated and stores are closed. Mr. KAVAN, the distributor of DOUBLE-LIN in Chile, received the protective mask from DOUBLE-LIN.
DOUBLE-LIN’s export business has reached half of the total business volume. Our products have entered more than 100 countries in the world. Most of these countries or regions are currently experiencing epidemics. We are also very worried about our customers. They all our partners following DOUBLE-LIN brand for many years. The company's overseas market business department keeps in touch with customers at all times to help them solve the current shortage of supplies for epidemic prevention. There is an old Chinese saying, "Where there is life ,there is hope." We first hope that they can overcome the epidemic and survive safely.Secondly, we hope that they will return to normal life and business as soon as possible.
The price fluctuations and exchange rate fluctuations in the raw material market derived from the epidemic require companies at the upstream manufacturing end of the industry to rationally adjust raw material inventories and use exchange rate tools to avoid risks and actively respond to crises.
Picture: Mr. Lin shared his experience at the conference on“Fighting the Overall War of Epidemic Prevention and Control and Winning the Tough Battle for Economic Stability and Recovery ”in Ganjiang Town. Based on his 20 years of experience in overseas markets, we must actively take measure and respond to the risks brought by exchange rate fluctuations and large fluctuations on copper raw materials.
Picture: Those who are really successful should face difficulties and advance forward. Under the epidemic situation, big-investment and large-scale production, DOUBLE-LIN corporate video is being filmed intensely.
The HVAC market is originally a product of consumption upgrades. We believe that during the beginning of the epidemic, the special experience of people's home isolation across the country may have a special stimulation and promotion effect on HVAC, fresh air and other needs in the second half of the year. In addition, the HVAC industry is closely related to the real estate industry, so the impact of the epidemic on real estate in various places will also be linked to the impact on the HVAC industry.
Therefore, we expect that the epidemic will have a limited impact on domestic HVAC market demand throughout the year. The entire floor heating industry will first decline and then rise in 2020 and develop steadily.